WhatsApp unveils campaign to boost businesses in Africa 


World’s leading messaging and video calling platform, WhatsApp, a subsidiary of Meta formerly Facebook, says its WhatsAppreneurs campaign will be aimed at boosting services for business owners in Africa to reach out to more customers in the continent.

This was disclosed on Tuesday, June 14, 2022 in a statement issued by the tech’s Public Policy Director for WhatsApp Africa, Balkissa Siddo.

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According to Siddo, the campaign would highlight the stories of Small and Medium Business (SMB) owners in Africa and help them learn more about growth opportunities available with the WhatsApp Business app through a virtual educational webinar.

Siddo in his statement said, “Across Africa, SMB owners are using the WhatsApp Business app to develop their businesses, showcase their products, close sales, and connect with their customers.

“The WhatsApp business app provides a tool to help businesses thrive in their markets, reach more customers, and grow their businesses consistently.

“We are delighted to be a part of the success stories of small businesses that are so important to communities across Africa.

“As SMBs represent a sizable percentage of the economic population demonstrating great potential for growth, opportunity creation, and overcoming poverty post-pandemic, there is a need to provide support through digital tools to help them scale.”

The policy director said the WhatsAppreneur campaign served the purpose of providing the resources businesses needed to unlock their growth potential and help build a more resilient, inclusive, and empowered society.

Siddo said, in addition to helping businesses grow, the WhatsApp business app would also provide an opportunity for businesses to create a much deeper and stronger relationship with their customers.

He said the app was free and allowed users to create a business catalogue on WhatsApp that could be viewed by users from anywhere.

In 2018, the WhatsApp platform launched the WhatsApp Business App aimed at smaller businesses that want to establish an official presence on WhatsApp’s service and connect with customers.

The app provided a set of features that wouldn’t be available to users of the free WhatsApp messaging app, like support automated quick replies, greeting messages, FAQs, away messaging, statistics, and more.

The social media platform had also in May 2022, opened its Cloud API for all businesses globally in a push to drive efficient communications for businesses of all sizes.

This is expected to allow businesses and developers to build on top of WhatsApp to customize their experiences and respond to customers quickly and easily.


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